Where is Williams
Williams is located in northern Arizona, in Coconino County, 56 km (35 mi) from Flagstaff, 97 km (60 mi) from the Grand Canyon’s South Rim, and 280 km (175 mi) from Phoenix (the state capital). This town, surrounded by forests, sits at an elevation of 2100 meters (7,000 feet), so outside of the hottest months, it’s not at all unusual for it to snow. We’ve been there several times, and on one occasion in April, we even had a good snowfall!
Thanks to its strategic location along historic Route 66 and just a short drive from one of the most visited destinations in the American West, it has become a must-see stop on any road trip along the USA West Coast.
Why Williams is one of the most famous towns on Route 66
Williams was founded in the late 19th century as a railroad town, growing rapidly thanks to the railroad and later the arrival of Route 66, becoming a key stop for travelers and welcoming thousands of people who, for decades, stopped at its motels, gas stations, and diners.
The town also holds a very special place in the history of Route 66, as it was the last town to be bypassed by Interstate 40 in 1984. Many towns disappeared following the construction of this highway, but Williams managed to preserve its character and remains a major tourist destination today thanks to its Western charm, themed shops, classic cars, vintage motels, and neon signs.
Another major reason for its popularity is the historic Grand Canyon Railway, which we’ll tell you more about later. This train has connected Williams with the southern part of the Grand Canyon since the early 20th century and is still in operation today.
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What to do in Williams town
While it’s true that the town of Williams is 100% geared toward tourism and many of its local businesses are souvenir shops, it’s also true that its vintage charm and Route 66 atmosphere are unbeatable.
To discover its charms, all you have to do is stroll down its main street, Historic Route 66, and take your time popping into the little shops, snapping photos of neon signs, and searching for murals. Just telling you this seems a bit bland to us, so here’s a list of our favorite spots in Williams so you don’t miss them:
Gift shop Grand Canyon
This is the first store you’ll come across if you enter Williams from the west, coming from Seligman. We love its collection of classic cars (it even has a horse-drawn carriage), the old gas pumps, and the huge petrified tree trunk at the entrance. If you’re not planning to visit Petrified Forest National Park, at least you can get a little taste of it here!
Sign for the Arizona 9 Motor Hotel
If you're looking for a historic hotel in the heart of Williams, the Arizona 9 Motel might be a good choice (though we'll cover this topic in more detail in the section on where to stay in Williams). It opened its doors in 1927 under the name Sutton's Hotel Cottages as a gas station with four cabins, and many more were built over time. Today, its neon sign is one of the most photographed landmarks in Williams.
Cars of the Mother Road
This store, which doubles as a museum thanks to its large collection of historical items, is probably the most chaotic place in Williams, but it’s precisely that chaos that makes it unique. If you’re someone who loves historical artifacts, you’ll hardly leave here empty-handed, as you’ll find all sorts of things: cash registers, signs, hats, car parts, replica revolvers, and more.
There’s no shortage of vintage cars, taxidermy, Cars and Coca-Cola-themed displays, and all the Route 66 merchandise you could want. And the owners are super friendly!
Western Outfitters
If you want to head home decked out in full cowboy gear, this store might be the perfect place to make that happen. It’s a full-fledged cowboy shop, with tons of options for jackets, hats, belts, and boots—all of excellent quality!
Route 66 Mural
There isn't a town on Route 66 without its own mural, and in Williams, the most notable one is on a brick wall across from the Circle K gas station. In addition to the Mother Road logo, it features the exact date when the route was bypassed by I-40.
Addicted to Route 66
Another one of Williams' most unique shops is this one, which you'll recognize by the pastel blue and white 1998 Oldsmobile parked right out front, with an Elvis doll in the driver's seat. The entrance is quite intriguing and greets you with the phrase: "Home of the world's largest Route 66 shield sign." You'll have to go inside to see it!
Inside, you'll find tons of vintage and Route 66 souvenirs, such as clothing, license plates, and really cool decorative signs, as well as a life-size Elvis figure and a Zoltar (an animatronic fortune-telling machine) that also has an Elvis inside.
Poozeum
What if we told you there’s a dinosaur poop museum in Williams? 🦕 And it’s free! Step into the world of fossilized dinosaur droppings—which are 100% real. It’s tiny and really funny, and it’s home to the largest coprolite ever discovered. There’s also a gift shop with dinosaur and poop-themed merchandise—definitely a great souvenir to take home, right? 😂
Pete's Route 66 Gas Station Museum
This old Route 66 gas station has been beautifully restored and is incredibly photogenic. It’s definitely worth stepping through the big gate, as you’ll find what was once a mechanic’s shop—filled with tools and brilliantly decorated—that makes you want to take your car there for repairs!
Grand Canyon Railway
As we’ve already mentioned, one of the best things to do in Williams is travel from the heart of town to the Grand Canyon on one of the most famous historic trains in the American West. It was inaugurated in 1901 to connect Williams with the Grand Canyon’s South Rim, making it easy for travelers to experience this natural wonder.
Today, you can do the same if you don’t feel like driving and want to enjoy this wonderful experience. The train departs from historic Williams Station every day at 9:30 a.m. (8:30 a.m. in November and December) and travels 100 km (61 mi) for just over 2 hours through the beautiful landscapes of northern Arizona until it reaches Grand Canyon Village, all accompanied by live music, a Western atmosphere, and historical performances to transport you even further back in time.
Once you arrive, if you don't want to stay overnight, you have three hours to explore the park before the train departs for the return trip. In addition, right next to Williams Station, you can stay overnight at the Grand Canyon Railway Hotel, a stylish and beautiful hotel owned by the same company.
Neon signs at night
It might sound silly, but if you're staying overnight in Williams, don't forget to step outside at dusk to see the neon signs light up and watch the town come even more alive. The place takes on a whole new atmosphere and becomes even more photogenic!
Canyon Coaster Adventure Park
If you're looking for things to do with kids in Williams, a great option is to visit Canyon Coaster, a small adventure park right in town that features a really fun roller coaster and tubing, open in both summer and winter.
Williams in winter: The Polar Express
If you visit Williams during the Christmas season, a truly magical train ride takes place in November and December. It’s the Polar Express, a journey lasting just over an hour that departs daily at 5:30 p.m. and 7:30 p.m., with the final destination being a recreation of the North Pole. The ride is beautifully decorated, and upon arrival, Santa Claus and his reindeer await you in a village filled with lights and entertainment.
Things to do near Williams
There are plenty of things to see and do in the area around Williams; here are a few suggestions to help you make the most of your visit:
Grand Canyon National Park
This place hardly needs any introduction, as it’s one of the world’s natural wonders and one of the most visited sites on the Southwest. Williams is just an hour’s drive from the southern end of this magnificent canyon carved out by the Colorado River, which never fails to leave visitors in awe. You’ll find all the details you need to explore this incredible place in our guide to visiting the Grand Canyon.
Route 66
The stretch of Route 66 that runs through Arizona is one of the best-preserved and most interesting sections of the entire route: neon signs, authentic diners, classic motels, towns that seem frozen in time, abandoned gas stations, and even a winding stretch that is one of the most scenic on the Mother Road.
Williams is just a small example of all this, so we encourage you to learn more with our guide to Arizona's Route 66, where we provide detailed information on what to see, where to stay, and detailed itineraries, along with a comprehensive map.
Sycamore Falls
Just 30 minutes south of Williams lie some of Arizona’s most picturesque waterfalls, Sycamore Falls. What makes them unique is that they’re nestled in a volcanic rock canyon surrounded by pine trees, with the main waterfall standing over 20 meters (66 ft) tall.
Keep in mind that the flow of the river that feeds them is seasonal, as it depends on rainfall and snowmelt. Therefore, it’s best to visit them in early spring or after heavy rains; otherwise, you’ll find them dry. In addition, the access road is unpaved, and if it has snowed or rained heavily, there may be a lot of mud, so a 4x4 is recommended.
Kaibab National Forest
The Kaibab National Forest is a vast protected area that surrounds the southern and northern parts of the Grand Canyon, creating a striking contrast with its pine forests, grasslands, and plateaus. There are endless opportunities for hiking and wildlife viewing here, as you can spot deer, bison, antelope, eagles, and other animals.
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Sedona
Just 1 hour from Williams, you can find yourself surrounded by Sedona’s stunning red rock formations, natural bridges, caves, and desert landscapes. This small, quiet town in Arizona is a paradise for nature lovers and hikers, and is also known for its various “vortex”—spots where a special energy congregates—which have brought it worldwide fame in spiritual circles.
Don't miss out on all there is to see and do in Sedona—this comprehensive guide tells you everything you need to know to explore this corner of Arizona.
Bedrock City Yabba-Dabba-Doo
If you're looking for things to do in Williams with kids, you can stop at this Flintstones-themed park located at Raptor Ranch on your way to the Grand Canyon. It was built in the 1970s, and although it has been weathered by the dessert and time, it remains a lot of fun for both kids and adults.
Stone houses, pedal cars, a giant brontosaurus, and tons of figures that will transport you to the famous Stone Age-themed series. Admission is $12 and free for children under 5.
Best hotels in Williams
There’s a huge selection of hotels in Williams, making it an ideal place to stay whether you’re traveling along Route 66 or looking for a place to stay near the Grand Canyon. We’ll show you several options, divided into classic hotels and motels (if you want a more authentic experience) or more modern accommodations.
Best classic and historic hotels in Williams
The Historic Grand Canyon Hotel
This hotel opened its doors in 1892 and served as a base for travelers visiting the Grand Canyon, including the famous conservationist John Muir. In fact, it was the first hotel in northern Arizona and the one that remained in operation the longest in the state. It was completely renovated by its new owners in 2024, and its exquisite Victorian decor transports you back to the era of the cowboys.
The Red Garter Inn
This hotel dates back to 1897 and originally served as a bordello and saloon. It has only a few rooms, but it’s very charming, and its period decor and atmosphere will transport you back in time.
Grand Canyon Railway Hotel
Located next to the Williams train station and serving as the departure point for the Grand Canyon Railway, this is one of the most elegant and luxurious accommodations in town. With the opening of the railroad, a hotel was established here in 1908: the Fray Marcus Hotel. The original structure that remains is now home to the gift shop and offices, but this hotel was built in 1995 to resemble its predecessor as closely as possible. It features an indoor pool, a hot tub, a restaurant, and a fitness center.
Arizona 9 Motor Motel
Located on Williams' main street, this motel features one of the town's most iconic neon signs. It opened in 1927 under the name Sutton's Hotel Cottages and closed after 20 years in operation. In 1965, it was purchased by the Whiting family, who renovated and renamed it. It is a simple place to stay, but more affordable than the other options.
Best modern hotels and motels in Williams
The Rancho Motel
This motel, located on one end of Williams, features renovated rooms, attractive decor, and excellent value for the money.
The Ellsworth Hotel
A hotel with brand-new, modern facilities and spacious rooms that are fully equipped. It’s in a very central location and features a bar and a gym.
Motel 6 Williams Downtown
There are several Motel 6 locations in Williams, and the truth is that, except for this one, the rest have received quite a few negative reviews. It’s a simple, centrally located motel and one of the most cheap options for staying in Williams.
The Lodge on Route 66
A cozy hotel with comfortable, spacious rooms and attractive decor (some even have their own kitchen and a small living room). Breakfast is included in the rate.
Best places to eat (and drink) in Williams
Williams has plenty of bars and restaurants to choose from, whether you're looking for breakfast, a quick bite, international cuisine, a craft beer, or a delicious cup of coffee. Here are a few of the best restaurants in Williams:
- ☕ Brewed Awakenings Coffee Co ➡️ Breakfast, coffee, and smoothies.
- 🍔 Cruiser's Route 66 Cafe ➡️ American food in a really nice setting.
- 🍺 Sultana Bar ➡️ A cozy bar where you can grab a few beers, with fast-food options available as well.
- 🍰 Pine Country Restaurant ➡️ Breakfast, American food, and delicious desserts.
- 🌮 Fiesta Mexican Grill ➡️ Delicious Mexican food.
- 🍕 Historic Brewing Barrel House ➡️ Craft beers, wines, and delicious pizzas.
Map of Williams, Arizona
On this map, you'll find all the places to visit in Williams and the surrounding area, as well as recommended accommodations and restaurants:
FAQs about Williams, Arizona
Is Williams worth visiting?
Yes, Williams is one of the most charming and authentic towns along Route 66. Its historic neon signs, vintage motels, Western atmosphere, and proximity to the Grand Canyon make it a must-see stop on any road trip through Arizona.
How long does it take to visit Williams?
You can explore downtown Williams in half a day, since it's a small town.
How far is it from Williams to the Grand Canyon?
The distance from Williams to the Grand Canyon South Rim Visitor Center is 97 km (60 mi), so it takes about an hour to get there.
Can you visit the Grand Canyon from Williams?
Yes. Williams is about an hour's drive from the Grand Canyon South Rim. You can also get there via the historic Grand Canyon Railway, one of the most popular attractions in the area.
Is the Grand Canyon Railway worth it?
Yes, especially for those looking for a unique and nostalgic experience. This historic train has been connecting Williams to the Grand Canyon since 1901, allowing passengers to enjoy the journey in an atmosphere inspired by the golden age of rail travel.
What's there to see near Williams?
In addition to the Grand Canyon, there are many interesting places near Williams, such as the Kaibab National Forest, Sycamore Falls, Sedona, and several historic sections of Route 66.
Is it worth staying in Williams to visit the Grand Canyon?
Yes, because it offers a wide variety of accommodations, from historic Route 66 motels to modern hotels. It’s one of the best places to stay when visiting the Grand Canyon without staying inside the national park.
Are there any historic motels in Williams?
Yes. Williams is home to several classic Route 66 motels featuring neon signs, retro decor, and a vintage atmosphere—perfect for those who want to experience the authentic Mother Road.
We hope this post helps you have a great time visiting Williams!
Pete's Route 66: Loco Steve, CC BY 2.0; Poozeum, CC BY-SA 4.0 by Creative Commons
